Ace Hardware Reverses Decision, Resumes Advertising with Laura Ingraham
Ace Hardware has reversed its decision to pull ads from Fox News host Laura Ingraham's show the Ingraham Angle and announced Friday it would resume advertising on the program.
But a company spokesperson confirmed with The Hill Friday that Ace Hardware had backtracked on its decision to pull ads and apologized for the "incomplete information" the company had at the time of the initial announcement.
"The information we had at the time of the initial request was incomplete and we apologize for that," an Ace Hardware spokeswoman said in an emailed statement.
"Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers, and believe people should be treated with respect and civility," the spokeswoman added.
"At this time, we have not altered our current media schedule; however, we regularly review our media strategy."
Fox News also confirmed that Ace Hardware resumed its advertising on the Ingraham Angle.
Ace Hardware is the first company to resume advertising on Ingraham's show after more than 20 advertisers decided to pull their ads from the program. The advertisers began dropping their ads from the Ingraham Angle following Hogg's call to boycott the program over Ingraham's tweet about Hogg about getting rejected from several colleges.
The Fox News host issued a public apology to the student, but Hogg said her apology was not enough.
Ingraham resumed her hosting duties on the Ingraham Angle Monday following a pre-planned one week "Easter Break" with her family.Laura INgraham, David Hogg, Vicious, Fox News, Ace Hardware, Incomplete Information